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Euromaster
E-coupon 2011 campaign

Rezulteo introduced a plan that combined the creation of a Euromaster page with an e-coupon promotion to move virtual traffic to service centers.

Campaign period: June 16, 2011 to November 04, 2011 (almost 6 months).

Reseach online, purchase offline

  • Creating a six month e-coupon campaign for discount purchases at Euromaster service centers
  • Promotional offer: “15 Euro discount on a 100 Euro purchase”
  • Plan promoted by Rezulteo display banners with a home page theme
  • E-coupon available for download from Rezulteo. To receive the discount: print and present the e-coupon at a Euromaster service center
  • Tracking returns and revenue generated in service centers through a promotional code

Performance

  • 20 000 qualified contacts generated
    from the Euromaster page
  • 4 550 e-coupons downloaded
    during the coupon promotional period
  • 830 e-coupons used
    at Euromaster centers
  • 18,4% e-coupons
    redemption rate

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