Rezulteo introduced a plan that combined the creation of a Euromaster page with an e-coupon promotion to move virtual traffic to service centers.
Campaign period: June 16, 2011 to November 04, 2011 (almost 6 months).
Reseach online, purchase offline
- Creating a six month e-coupon campaign for discount purchases at Euromaster service centers
- Promotional offer: “15 Euro discount on a 100 Euro purchase”
- Plan promoted by Rezulteo display banners with a home page theme
- E-coupon available for download from Rezulteo. To receive the discount: print and present the e-coupon at a Euromaster service center
- Tracking returns and revenue generated in service centers through a promotional code
- 20 000 qualified contacts generated
from the Euromaster page
- 4 550 e-coupons downloaded
during the coupon promotional period
- 830 e-coupons used
at Euromaster centers
- 18,4% e-coupons